Running a business on the internet requires you to be a leader. Whether you are running the business on your own or have people working underneath you, it is imperative you are focused and take a leadership role. However, do you know what type of leadership style you are?

There are three different types of leadership style that can vary how you run the business. The first style is authoritarian which is a very a directive style. This consists of you telling people what to do and how you want it to be completed without hearing others out. While it can be a good way to get results from employees at times, try not to use this style consistently.

The next style is participative which is a better approach to running a business. This entails you including others into the decision making process in order to come to a conclusion as a group. Although you are taking in what others have to say, you are still the one that makes the final decision. Ultimately, it allows everyone to contribute in order to make better decisions.

The final leadership style is delegative. Here you are giving the employees full control to make the decisions yet you are still responsible for the outcomes of the decisions. If you have complete trust and confidence in those working for you, this can be an effective way to lead your business. You should never be afraid to use this style, but make sure you understand the ramifications that can come from it.

Leaders Are Developed, Not Born

I just viewed this incredible training video by my friends, Ray and Ferny, on how to use Google to position yourself as a leader within your company, even if you’ve never sponsored a single soul.

It’s basically talking about controlling the information that is out there about you and your company, so that everytime someone Google’s your name or your company name, they keep running into YOU.

This in turn, signals to your leads that you are the right person to be signing up with and attracts people who are looking to your your exact company!

Prospects don’t get any hotter than this.  Kudos to Ferny & Ray for continuing to deliver powerful training:

Before you can take full of advantage of all that social media has to offer, you must begin by understanding the different types which exist today. Once you have a grasp on what exactly you are dealing with, you will be better equipped to use them to their ultimate potential.

Many people think that social media, in business terms, can only be used to promote your website. However it can take on a more active role including publishing or hosting duties. For example, sites like WordPress and Xanga offer simple yet excellent blogging programs. Any business can sign and use these sites to publish their own blogs. In some cases these blogs may actually serve as the company’s primary website. The truly great thing is that many of these social media sites come outfitted with a built-in target audience complete with shared interests.

Popular social networking sites like Facebook and MySpace play host to an endless list of both large and small businesses. With millions upon millions of registered users online every day they offer the ultimate in free exposure and publicity. It is incredibly easy to sign up for a profile page and most of these sites offer their services completely free of charge.

A slew of other options exist in the realm of social media. For example, social bookmarking sites offer users the opportunity to post and share links to their favorite websites. There is no rule that says you cannot set up a link to your own website. Some popular examples of such sites include Digg, StumbleUpon and Del.icio.us.

LinkedIn is a great social networking site which allows professionals to mix with one another as well as their clients. It’s a great place to make contacts and further develop professional relationships.

You can always decide to host your own social media programs on your own website. That would include anything from publishing a blog, to hosting a community forum, to posting informative podcasts or videos. It also gives online business leaders the chance to interact with their own clients on a more intimate level.

Marketing through social media is a timely investment however the rewards are noticeable. The fact that these social media outlets allow personal relationships to be built atop professional relationships makes them truly remarkable and unique opportunities.

Jean Klett
www.thebusinessmodelguide.com
http://www.twitter.com/jeanklett

P.S. Raymond and Ferny are planning to do some powerful training this Thursday revealing the secrets from this experiment, so be sure to keep your Thursday evening open, more details to come.

Beginning in the year 2002, blogs moulded the online marketing world. While most people at that time started with various blogging systems, eventually most of them shifted to WordPress. WordPress has become so much more since a powerful website CMS that emerged from the need for a better blogging systems.

If you read any popular blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But an increasing number of marketers are finding that you can also use it as the most important tool to upon which you can grow a profitable business empire. The most powerful function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. After a dozen pages it becomes difficult to manage a static HTML site. Although you can use template-driven software as well like SBI or DreamWeaver, nothing beats the ease of WordPress.

Using premium blogging tools you can easily transform create a static website, an article directory, a WordPress based membership site system, a complete e-commerce site, an auction sites, a portfolio site and so much more. As a matter of fact you can also just about use it for anything.

Besides that, Search Engine Optimization is another important element. By default, WordPress is pretty good at optimizing and creating SEO friendly content. However you can also get more serious and utilize simple WordPress plugins to further increase your SEO rankings and get better Yahoo or Google rankings.

However the best thing about WordPress is its flexibility. You can easily switch between WordPress themes, and improve its functions by using plugins and even some custom programming. It’s free and have I mentioned before?

If you aren’t using WordPress you should. The learning curve has reduced substantially in the past 3 years. At the moment it’s so easy to use even a six-year old kid can figure it out. To power your online business, go ahead and use WordPress!

To discover more about WordPress, I strongly recommend that you  visit WordPress Wizard 2.0

As a member you’ll get tons of step-by-step video tutorials on how to use WordPress, web 2.0 technology, search engine optimization, making money from Google AdSense and affiliate marketing, and so much more. Get more information here: WordPress Wizard 2.0